How Mirror Your Brilliance is Different.
I'm Kala. During my 15 years as a marketing video producer, I have seen first hand how challenging it is for entrepreneurs and small business owners to create quality, compelling marketing videos.
If you have questions, are confused or simply not sure where to start, you are in the right place.
I do not have a corporate background in TV, or with a big ad agency or production house.
While the traditional worlds of TV and big video production are great for some things, they tend to have very complex processes when it comes to video.
I've worked for myself most of my life. When my kids were young, I leveraged my marketing degree into flextime freelancing as a Marketing Video Producer (and filmmaker, video editor, and writer) for entrepreneurs and non-profits for 15 years.
I created Mirror Your Brilliance because people like us - changemakers and leaders building brand and business online - asked me for simpler options for DIY video. Later this led to questions about how to use video to build visibility and blow up personal brands (in a good way of course!)
Interested in learning more? Let's connect HERE.
If you are interested in more about my journey, I've shared some background below.
Like you, I've come to this point in my entrepreneurial journey via a variety of experiences.
I spent 15 years as a marketing video consultant and producer for small businesses and non-profits in Austin and the San Francisco Bay area.
I worked with a video startup in San Francisco, helping hundreds of entrepreneurs, small business owners and non-profit executives craft their first videos.
I produced (and shot and edited) short marketing videos for clients of brands such as Yellow Pages.Com and CitySearch.
I consulted on and produced fundraising videos that raised over 1.3 million dollars for clients in the non-profit sector in Santa Rosa. CA.
I also created an innovative project called FarmShorts to create a series of marketing videos to highlight sustainable and organic farms. That's me in the picture, filming down on the farm, with some very loud, woolly subjects wondering why I was perched on their rockpile.
I crowdfunded the hard costs of that program to be able to offer the videos to the farmers at no cost. Those videos were later picked up by the local PBS affiliate and have garnered over 75,000 YouTube views (and counting) for agri-tourism and sustainable farms in Northern California.
A few years ago I decided to Play Big and finally succumbed to a chronic case of wanderlust.
I left the nest really empty. I manifested a life-long dream of minimizing stuff to maximize experiences.
I sold or donated everything that wouldn’t fit into my trusty Honda CRV (with 90,000 miles on the odometer!) to free up funds and flexibility to travel, meet new amazing people, and take a deep dive into learning more about online marketing.
I am not wealthy, nor do I receive a stipend or alimony.
TMI? Perhaps. But I know I always wonder, when I read about someone living outside the box - hmm, trust fund or no?
In my case, definativamente no.
Along the way I met dozens of people building fabulous businesses, and talked with many others about their dream biz ideas.
When they learned about my background, they always said “Oh, I NEED to be doing video, can you help me?"
Any more questions? I'd love to know how I can help you!