Hello!

I'm Kala. That's me a couple of years ago, in a huge park smack dab in the middle of the cosmic gorgeous chaos that is Mexico City, working out with nature's dumbells.  More about Mexico City in a bit.

You are here to see "about Kala".  Let's start with what led me to create Mirror Your Brilliance. 

During my 20 years as a marketing video producer, I saw first hand how challenging it is for entrepreneurs and small business owners to create quality videos.  

Fast forward to today, and video is the gold standard for strategic engagement online.

What I'm seeing is static brands who do not embrace video take longer to find, connect and engage with followers. They build trust slowly.

In a world where people click or swipe left at the speed of sound, that is a problem.

High quality, strategic content for online engagement - written and visual - is an art and a science. 

If you are confused or simply not sure where to start, you are in the right place. 

First of all, I do not have a corporate background with a big ad agency or production house, and that is a good thing for you.

While the traditional worlds of corporate media are great for some things, they tend to have very complex processes when it comes to video.  I like to keep it cool and simple.

I've worked for myself most of my life.  When my kids were young, I leveraged my marketing degree into flextime freelancing as a Marketing Video Producer (and filmmaker, video editor, and writer) for entrepreneurs and non-profits for 15 years.  

I created Mirror Your Brilliance because people like us - changemakers and leaders building brand and business online  - asked me for simpler options for DIY video.  This quickly led to questions about clarity around strategy, content, messaging, audience growth - in other words, marketing.  

In 2020, when Mother Nature put the world in a pandemia time-out, I saw that building visibility online will be the key to long term wealth for millions of people in the "new normal".

And it all starts with finding your tribe. Or rather, them finding you.

There is no better way to stand out from the noise and masses online than an excellent, scroll-stopping video. If that sounds good to you, you can find out more here.

 
If you are interested in more about my journey, I shared some background below. 

img-9641.jpgLike you, I've come to this point in my entrepreneurial journey via a variety of experiences. 

​I spent 15 years as a marketing video consultant and producer for small businesses and non-profits in Austin and the San Francisco Bay area.

I worked with a video startup in San Francisco, helping hundreds of entrepreneurs, small business owners and non-profit executives craft their first videos.

I produced (and shot and edited) short marketing videos for clients of brands such as Yellow Pages.Com and CitySearch.

I consulted on and produced fundraising videos that raised over 1.3 million dollars for clients in the non-profit sector in Santa Rosa. CA. I was an active member of Leadership Santa Rosa, and treasure relationships from that time to this day. 

I also created an innovative project called FarmShorts to create a series of marketing videos to highlight sustainable and organic farms. That's me in the picture, filming down on the farm, with some very loud, woolly subjects wondering why I was perched on their rockpile.

crowdfunded the hard costs of that program to be able to offer the videos to the farmers at no cost. Those videos were later picked up by the local PBS affiliate and have garnered over 75,000 YouTube views (and counting) for agri-tourism and sustainable farms in Northern California.

You may see a thread in all of the above, and that is I love new experiences and adventures. I'm one of those people who sleeps best in motion; like a flight to Mexico or even a bus in the middle of Ecuador, high in the Andes at 2 AM.  I bring this same sense of adventure and adaptability to my work with clients.

A few years ago I decided to Play Big and finally succumbed to a chronic case of wanderlust. 

I left the nest really empty. I manifested a life-long dream of minimizing stuff to maximize experiences. 

I sold or donated everything that wouldn’t fit into my trusty Honda CRV (with 90,000 miles on the odometer!)  to free up funds and flexibility to travel, meet new amazing people, and take a deep dive into learning more about online marketing.


                              


I traveled solo throughout the western U.S., Ecuador and Mexico, visited Costa Rica and Sedona AZ with friends. I treasured precious time with my amazing millennial kids in Mexico, Iceland, the UK and Europe.

I lived in the fascinating cultural brew that is Mexico City for 2 years and achieved a life long dream of becoming bilingual in Spanish and English.  Ándale! I also lived in Baja California, hiking the desert outside Todos Santos, soaking up the Cabo vibe, and exploring pirate coves off the Sea of Cortez. I had a lovely midlife romance with a sweet Mexican man for 4 years. We parted ways in 2019 and he is still one of my best friends.

Of course, rebuilding my career and shifting to an online business model has had challenging moments. I share some of my progress and insights in my personal blog for humans hunting the big life. 

I am not wealthy, nor do I receive a stipend. I refused alimony in my divorce, much to the dismay of my lawyer, family and friends.  

​TMI? Perhaps. But I know I always wonder, when I read about someone living outside the box  - hmm, trust fund or no?

I share that because I want you to know we are not futzing around here.

You see, while I was traveling I also got laser focused on expanding my life with new friendships, improving my professional network and upgrading my skills in online marketing. Some people choose grad school and student debt,  I chose to invest a grand chunk of my savings in this new life. 


            

I tried, failedand learned as I worked on some other business ideas. 

Early on, I was accepted to the Circular Board, an online accelerator for female entrepreneurs. I cut my online marketing teeth in Jeanine Blackwell's excellent 6 Figure Courses program, and continued to learn from her in her Inner Circle Mastermind. I also was a member of top coach Jenna Faith's small group mastermind in 2019.

I completed (yes, actually finished) courses from Selena Soo, Amy Porterfield, Jim Fortin, Growthtools, and other top coaches and programs. 

I added value to dozens of podcasts and presented in Masterminds and private groups for  mega-influencers and top coaches such as Selena Soo and Jenna Faith. 

A huge highlight on this journey was the opportunity to present personal branding basics to the amazing members of Tim Grover's DnD mastermind. 

Mr. Grover and his super savvy business partner Shari Wenk are the authors of Relentless and W1nning. He is the legendary trainer for Michael Jordan, Kobe Bryant and dozens of top athletes all over the world. He now works with achievers in a variety of fields on mindset and mental toughness. The mastermind and its members are a significant influence on my journey to this day.

The one thing these diverse mentors have in common, and that I share, is a lion-hearted passion for exploiting the tools of online marketing to help others get to the next level. In addition to serving clients, one way I walk that talk is I lead a Facebook group for women entrepreneurs building online businesses.

Any more questions?  Shoot me an email or check out more info on how I serve clients and how I show up for interviews and guest posting. 

Work With Me


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