I'm Kala. That's me a couple of years ago, in a huge park smack dab in the middle of the cosmic gorgeous chaos that is Mexico City, working out with nature's dumbells. More about Mexico City in a bit.
You are here to see "about Kala". Let's start with what led me to create Mirror Your Brilliance.
During my 20 years as a marketing video producer, I saw first hand how challenging it is for entrepreneurs and small business owners to create quality videos.
Fast forward to today, and video is the gold standard for strategic engagement online.
What I'm seeing is static brands who do not embrace video take longer to find, connect and engage with followers. They build trust slowly.
In a world where people click or swipe left at the speed of sound, that is a problem.
High quality, strategic content for online engagement - written and visual - is an art and a science.
If you are confused or simply not sure where to start, you are in the right place.
First of all, I do not have a corporate background with a big ad agency or production house, and that is a good thing for you.
While the traditional worlds of corporate media are great for some things, they tend to have very complex processes when it comes to video. I like to keep it cool and simple.
I've worked for myself most of my life. When my kids were young, I leveraged my marketing degree into flextime freelancing as a Marketing Video Producer (and filmmaker, video editor, and writer) for entrepreneurs and non-profits for 15 years.
I created Mirror Your Brilliance because people like us - changemakers and leaders building brand and business online - asked me for simpler options for DIY video. This quickly led to questions about clarity around strategy, content, messaging, audience growth - in other words, marketing.
In 2020, when Mother Nature put the world in a pandemia time-out, I saw that building visibility online will be the key to long term wealth for millions of people in the "new normal".
And it all starts with finding your tribe. Or rather, them finding you.
There is no better way to stand out from the noise and masses online than an excellent, scroll-stopping video. If that sounds good to you, you can find out more here.
If you are interested in more about my journey, I shared some background below.
Like you, I've come to this point in my entrepreneurial journey via a variety of experiences.
I spent 15 years as a marketing video consultant and producer for small businesses and non-profits in Austin and the San Francisco Bay area.
I worked with a video startup in San Francisco, helping hundreds of entrepreneurs, small business owners and non-profit executives craft their first videos.
I produced (and shot and edited) short marketing videos for clients of brands such as Yellow Pages.Com and CitySearch.
I consulted on and produced fundraising videos that raised over 1.3 million dollars for clients in the non-profit sector in Santa Rosa. CA. I was an active member of Leadership Santa Rosa, and treasure relationships from that time to this day.
I also created an innovative project called FarmShorts to create a series of marketing videos to highlight sustainable and organic farms. That's me in the picture, filming down on the farm, with some very loud, woolly subjects wondering why I was perched on their rockpile.
I crowdfunded the hard costs of that program to be able to offer the videos to the farmers at no cost. Those videos were later picked up by the local PBS affiliate and have garnered over 75,000 YouTube views (and counting) for agri-tourism and sustainable farms in Northern California.
You may see a thread in all of the above, and that is I love new experiences and adventures. I'm one of those people who sleeps best in motion; like a flight to Mexico or even a bus in the middle of Ecuador, high in the Andes at 2 AM. I bring this same sense of adventure and adaptability to my work with clients.
A few years ago I decided to Play Big and finally succumbed to a chronic case of wanderlust.
I left the nest really empty. I manifested a life-long dream of minimizing stuff to maximize experiences.
I sold or donated everything that wouldn’t fit into my trusty Honda CRV (with 90,000 miles on the odometer!) to free up funds and flexibility to travel, meet new amazing people, and take a deep dive into learning more about online marketing.
TMI? Perhaps. But I know I always wonder, when I read about someone living outside the box - hmm, trust fund or no?
Any more questions? Shoot me an email or check out more info on how I serve clients and how I show up for interviews and guest posting.