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Personal Branding - Ick or Wow Factor?



Just a few years ago, it was possible to work your whole life and not really think much about your "personal brand". Professional imagery consisted of a posed head shot and a business card. 

Today, with the advent of social media, we have the opportunity, and in some cases, the mandate, really, to craft a strategy for our personal brand. 

This makes many people uncomfortable. I have seen negative reactions that personal branding is "icky" or "gross" or egotistical. 

Yes, it...

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A visual tour of why your audience is hurting

Screenshot 2020-10-12 at 5.00.40 PM

Walk a Mile In Their Shoes

As marketers and content creators, it's good practice to step away from the desk once in awhile and take a mental walk in the "real world" of the people we are here to serve. How is it going for them out there? 

It is no surprise that since March in the US, time spent on social media has increased. This chart from a June post on Statista shows just how much. 


It will take years for in-person meetings and business travel to return to pre-Covid...

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How Video Saves You Time While Helping Your Better Serve Your Clients



So today we're talking about video as the ultimate shortcut.

And what do I mean by that?

Well, there's several ways that could be the case, but here's an example.

I have a colleague and she's a super talented headshot photographer working with people for their personal branding.

She provides a really premium experience, which includes hair and makeup.Her manner of doing things and the way that her studio is set up - all is primed for the ultimate client experience in getting their headshot...

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When You Just Don't Want to Do It Anymore

no

Have you ever woken up with a YES hangover - you said yes to an activity, an event, a relationship, a job or business that sounded SO great at the time...

To realize that you are just not feeling it, out of energy, with no end in sight, wondering what happened?

Russell Brunson tells a story about waking up one day, knowing the company he was building (before he co-founded Clickfunnels), was taking off like wildfire, yet he didn’t want to get out of bed. Why? Because he had built a...

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Monetize Your Midlife Brilliance - Show #1. Why Now is the Perfect Time

Start before you are ready, they said.
It will all be OK, they said.
You know what? They are right!

I did a thing. Show #1 of the Monetize Your Midlife Brilliance on YouTube. Livestream baby.
Well, no. I wanted to livestream but ran into technical difficulrties. Let's just say YouTube live was glitchy.


So I did it again with Zoom. The resolution isn't great.
My good mic is in Mexico, where I can't get it for months most likely. (I am in Houston now, more on that in a bit)

Better done than...

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Leadership on Video: What We Can Learn from Queen Elizabeth's video

Last week I shared a video about why sharing your wisdom on video is crucial right now.
And now what a gift that we have this strong example of Queen Elizabeth doing exactly that. If you haven't seen it, I've linked to it at the bottom of the post.

Now, I am not a celebrity royal watcher. I could care less about the clothes and the drama.

I lived in London for a bit in college. Recently I watched the entire Netflix series The Crown, yet still didn’t really understand the point of a...

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Are You Bullying Your Followers and Don't Even Realize It? Insights for Personal Brands

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Like many people,I watched Facebook and Twitter blow up during and after halftime at the Superbowl.

One post in particular caught my eye. It was written by a woman I admire, she’s a successfulentrepreneur who is building her following.

Her post was impassioned, and it was defensive and judgmental of anyone who didn’t agree...

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Video Tidal Wave 2018 - Jump On or Get Washed Out

There should be a Tsunami warning blaring. I’m scrolling down my Facebook feed and every post features a video. Every. Single. One.

When I did my planning for this year, I thought, "Whoa, this video tidal wave is growing faster than most of us can imagine." I got a queasy feeling in my stomach, like the time we rode out a hurricane in La Paz, Mexico. You prepare, scramble, stock up and wait for it to hit. At least we had some notice. I think about people who live in areas where they...

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The Hallmark Holiday Story Arc

Confession time. I have been binge watching Hallmark holiday movies with my mom while visiting Montana this month. Lots of small town snowfalls, making up under the mistletoe, and no straying from the storyformula.

As schmaltzy as the moviesare, there is just something so satisfying about a happy ending. That and my mom’s commentary is a hoot.


This is the basic story arc:

1. The bad news
2. Shining the light in the dark place, aha moment
3. Then the good news.

This got me thinking about the power...

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Oh, I Could Never Do That

On my first solo trip in Ecuador, 2015
I could never do that.

A friend said that on a call the other day, we were talking about stretch goals, and her comment has lingered with me since then.

I’ve just finished 2 days of batch shooting videos, about 30 total. I'm a little fried.

Yesterday’s focus was a lot of mindset content, and that has me thinking about fear. In my business, fear is usually the cute elephant in a pink tutu in the room. Most women have some fear of video.


When was the...

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