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Just a few years ago, it was possible to work your whole life and not really think much about your "personal brand". Professional imagery consisted of a posed head shot and a business card. 

Today, with the advent of social media, we have the opportunity, and in some cases, the mandate, really, to craft a strategy for our personal brand. 

This makes many people uncomfortable. I have seen negative reactions that personal branding is "icky" or "gross" or egotistical. 

Yes, it...

Walk a Mile In Their Shoes

As marketers and content creators, it's good practice to step away from the desk once in awhile and take a mental walk in the "real world" of the people we are here to serve. How is it going for them out there? 

It is no surprise that since March in the US, time spent on social media has increased. This chart from a June post on Statista shows just how much. 

It will take years for in-person meetings and business travel to return to pre-Covid...

So today we're talking about video as the ultimate shortcut.

And what do I mean by that?

Well, there's several ways that could be the case, but here's an example.

I have a colleague and she's a super talented headshot photographer working with people for their personal branding.

She provides a really premium experience, which includes hair and makeup.Her manner of doing things and the way that her studio is set up - all is primed for the ultimate client experience in getting their headshot...

Have you ever woken up with a YES hangover - you said yes to an activity, an event, a relationship, a job or business that sounded SO great at the time...

To realize that you are just not feeling it, out of energy, with no end in sight, wondering what happened?

Russell Brunson tells a story about waking up one day, knowing the company he was building (before he co-founded Clickfunnels), was taking off like wildfire, yet he didn’t want to get out of bed. Why? Because he had built a...