10 Videos Starts That Don't Stop the Scroll
I know you are all familiar with the idea of a customer journey; similar to any relationship, you have to attract and engage with people to get to know them. This is also often called a marketing funnel.
If you do video, all videos are not created equal. What works in the “getting to know you” phase - the middle of the funnel - MOFU - does not usually work in the “I want to know you” phase - top of the funnel - TOFU.
Lets talk about the TOFU part, because kind of like the first 2 weeks of going Vegan, the TOFU video is arguably the hardest one.
Put yourself in the shoes of your audience or ideal client who don’t know you yet.
They are bombarded with tons of content online, as well as whatever is going on IRL for them at the moment.
Do you see how your video needs to open with something urgent or they won’t see a need to engage?
Here are 10 things I see all the time that don’t work well for attracting new audience:
Ghandi or Oprah quote shared by millions before you.
Top 10 list with general tips anyone could share.
“Hi! My name is...”,
“hey guys whassup?”
“I am the founder of...”
You sitting in your car doing a video - that setting is usually better for people that know you.
You walking down the street doing a video, unless you live someplace interesting. I have a colleague on LinkedIn who starts videos by showing famous parts of NYC. It works.
You in front of a whiteboard -so not scroll-stopping. You might be able to lead people into a teaching segment, IF your hook is very strong. I saw a young woman doing ads on FB for course creation, I can't remember her name now but she did a great job with her hook - how there is an OLD way and a NEW way to create and sell a course.
you know I love you, but most of the time YOU are not the star of the show for your TOFU videos.
The number one goal for content at the top of your funnel is to stop the scroll.
Things that are scroll stopping:
So if pup in a cup or bikinis are on brand for you, you don’t need me.
If ultra cute baby canines and cleavage are a stretch for your brand story, please consider signing up for myV3 video system email list.
I’m planning a webinar to talk about what does stop the scroll for people who don’t know you. Spoiler alert - think hot button, compelling, or unexpected.
And the best news is, in my V3 system, you don't even have to be in your TOFU video, you can limit your appearance to a cameo.
All my best,
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