There should be a Tsunami warning blaring. I’m scrolling down my Facebook feed and every post features a video. Every. Single. One.
When I did my planning for this year, I thought, "Whoa, this video tidal wave is growing faster than most of us can imagine." I got a queasy feeling in my stomach, like the time we rode out a hurricane in La Paz, Mexico. You prepare, scramble, stock up and wait for it to hit. At least we had some notice. I think about people who live in areas where they don't always get advance warning of hurricanes, tsunamis or tidal waves.
If you are a woman in business whose success depends on connecting, engaging and influencing your online audience, this is your tsunami warning. As an aside, the basics apply to men as well, of course (hi guys!) Women simply have different mindset challenges around video, and I address some of that here.
We are going straight to el corazon (heart) of the most valuable content out there.
Video. And lots of it.
We're going to call out why you aren't doing this, and why you should be. In part two, I'll go over how to create lots of quality video without losing either your mind or your shirt paying for production.
Gary Vaynerchuk says the future is audio, and maybe he’s right. I’m not so sure. Did I just doubt my man GaryVee? Yes I did. Blogs and podcasts are great (well, some of them are), but unlike images, a podcast isn’t worth a thousand or million words. People multitask while they listen, shredding their attention and retention.
Regardless of what the crystal ball says, the statistics and trends are clear: the one thing 99% of entrepreneurs need to focus on, starting today, is a video strategy.
So why aren’t you?
I know why. After 15 years as an marketing consultant, producer, and creator of online marketing videos for small businesses, I know why you aren’t doing video.
And it’s not because you are too busy.
Especially women. We’ve got our own special designer baggage around being on camera, don’t we ladies? Mindset is almost always why you aren't doing video. I have a separate blog post to help you with video jitters.
On top of that, video is a bit complex, especially to do a decent job. Kind of like most things worth doing in your business.
What do you do when confronted with complexity in your business? Run and hide under your desk? Catch up on your Insta posts because we still can't 100% automate the damn things? (#SOannoying)
Watch someone else's sappy viral videos on Facebook to restore your faith in humanity?
Well, maybe. But AFTER all that, you create a strategy and a system. You stare down your fears, grab them by the, um, tail, nail them to the calendar and get this goodness DONE.
First, some brief statistics that speak for themselves:
Let's talk about why. Why video?
Engagement, pure and simple. People prefer watching videos to all other formats.
My experience gives me a unique perspective in this space. This is a real opportunity for women that make this perspective shift, and quickly!
Let me explain:
The question used to be - how do I get a marketing video done? As in just one, maybe two. In truth, a couple of videos is not nearly enough anymore to remain relevant, let alone lead, in your market space.
Here is the problem:
Most of my colleagues certainly do.
Once they learn about my video experience, I always get questions for advice about what kind of videos to create, how to shoot videos that look decent, what to say, and how to edit.
I have been watching this space evolve for 15 years and I know how challenging it is for entrepreneurs.
These are the typical options. Which one applies to you?
The solution lies in creating a strategy, using a system, and taking action while you can still catch this wave.
It's not too late, and you can start today without disrupting your whole schedule.
How? Start here with our time saving video miniseries - The 3 Biggest Video Mistakes - and How to Fix Them!
In the meantime, if you have questions, I’m here for you.
sources: 9/2017 Forbes "Top-10-video-marketing-trends-and-statistics-roundup-2017", https://blog.hubspot.com/marketing/video-marketing-statistics
Kala is the Founder and Executive Producer of the Ultimate System for Fab Videos, Finally Done