I am an minimalist who likes to move fast. Some people tell me I'm impatient. Not so.
I have infinite patience with my kids, waiting 4 minutes for good French press coffee or waiting on my sweet Meximan Sergio who is never on time. Never.
I can be patient, but I don't like to futz with unnecessary complexity.
I recently downloaded a “How to Shoot Video” guide from a social media marketing company. It was a fabulous guide.
It was also way too much.
The equipment list included 7 cameras, 5 mics, and all sorts of other stuff you don’t need to know about to do smartphone video recording, unless your goal is to become a videographer or video producer. I would bet you 1000 pesos the guide was written by a videographer or video producer, not a marketer. (I live in Mexico City so I like to bet in pesos, all those zeros are so impressive, no? )
I got a migraine just glancing at it, I could only imagine all the poor entrepreneurs who are wondering "How do I shoot video with my smartphone?" coming across that guide and wanting to give up before they even had a chance to download the .pdf.
Not you. You are here because we keep video production simple.
The #1 goal of the Ultimate System for Fab Videos, Finally Done is to get you sharing your wisdom and connecting with your audience quickly. No futzing around. But, no crappy video, either.
That is why we teach shooting your videos with your smartphone. It's a fabulous tool for fast, quality video.
Using a video camera introduces a level of complexity that simply isn't worth it given the modest increase in quality that you may see, if you know how to use a video camera. If you don't know what all those settings are for, and are just going to shoot on auto anyway, then you definitely should shoot video with your smartphone. I've seen some pretty bad footage shot on a $5,000 video camera because the owner didn't know how to use it. The other problem is the files can be huge, causing extra steps and headache in downloading and getting them ready for the editor.
So, to sum up, you absolutely can shoot excellent marketing videos for YouTube, Facebook, Instagram and Twitter, too, using just your smartphone.
Second choice is an iPad or tablet. If you don’t have one, ask a friend who has one to help you.
If you prepare based on our system the shooting should only take a couple of hours. You could take your friend to dinner after.
The only video equipment you need is this:
So there you have it! You're all set to start shooting your marketing videos with your smartphone.
Oh, but wait. Within each of those categories above there are a zillion choices.
I know from experience how easy it is to get lost on Amazon.com or other sites looking at literally hundreds of items for even a simple video production setup. I want to keep you from falling into that time warp if I can.
Here are suggestions to simplify your life, the links will take you to Amazon.com where you can order if you choose. Full disclosure: we are an Amazon affiliate and do receive a commission. Thank you for your support! <3
You can also see a little more detail on our TOOLS page on the website.
You need some way to stabilize your shot. Tripods are the logical choice. This basic one expands up to 5 feet.
Basic 60-Inch Lightweight Tripod with Bag
If you know you are going to shoot sitting down at your desk, you may want a tripod for your desktop.
This also plays well with the Diva Ring Light (see lights, below)
Diva Ring Light Mini Desk Tripod
Bracket attach your phone to your tripod. This one is super easy to use with different size phones.
Shooting with an iPad or other tablet ?
Here is the Bracket for that.
This one seems to fit most configurations. If you have an older iPad or tablet, Please check the specs from the manufacturer to see if your device is compatible.
Lighting for shooting your marketing videos
Option one is the simplest. Option two gives you more flexibility and will cover just about any situation you would run up against for these simple shoots. They also don't cook you like some other kinds of lights do. These use fluorescent lights and both come with lightbulbs to get you started:
I like box lights because they give you a softer light. These are called Box lights for obvious reasons, no?
Softbox Video Lighting Kit
Ready for your close up? The Diva Ring is the gold standard on YouTube for close-ups - think makeup and hair tutorials.
It's called Diva for a good reason - you need to know what you are doing with makeup for this shot, because the result is very detailed and High Def - but if you want gorgeous even light every time, and you are OK with a very close shot, this is the light for you.
If you are planning to sit while filming, you'll need to buy the Desk Tripod above, too, and the Bracket for mounting your phone to the tripod. The phone goes in the center of the ring.
For your inner Super Diva - The Super Nova Diva Light - a bit higher wattage, adjustable.
Diva Ring Light Super Nova 18" Dimmable Ring Light
I hope that listing saves you several hours in getting your home mini-studio set up.
Feel free to contact us if you have questions about your specific set up.
5 tips for women entrepreneurs: Be more comfortable, confident and natural when speaking on camera for your marketing videos
“I am the world’s worst on camera”
“I hate the way my voice sounds”
“I don’t know how to look natural in front of the camera”
“I don’t know what to say when speaking to a camera”
“I don’t look good on camera”
In my 15 years as an online marketing video producer, every woman I worked with expressed this kind of anxiety before a video shoot.
Note: This is a long post, taken from our Guide to the Ultimate System for FabVideos, Finally Done. To receive more tips and a free limited time 30 minute consultation on your videos or marketing video strategy, sign up here. You'll be taken to an easy to use calendar to choose your time.
Let’s address the dragon in the room. My mission is to get your brilliance out into the world on video, speaking your truth, because that’s the most effective way to share your wisdom. With that as a backdrop, please know I’m being straight with you out of love and respect.
I spent years behind the camera before I had to step out and do my own videos. I know it’s a challenge. If this is a struggle for you, I can tell you from experience that you can do it, and it does get easier with practice.
I'll cover these 5 Tips for a more natural, comfortable speaking style on camera:
1. Adopt a Wisdom Sharing Mindset
2. Rewrite your internal script
3. Dial into the Gratitude Channel.
4. Practice using our FVFD Soundbite technique
5. Show your Brain who's boss.
But first we have one rule, because if you don't do this, the tips won't work.
Rule #1: No negative self-talk. This is why:
1. It is self-indulgent and doesn’t serve your bigger purpose. We are our own biggest critics and obsess over our imperfections or differences. As a video editor I saw this all the time. Women with great videos stuck on a facial expression they don't like. Women with amazing insights that the world needs to hear, refusing to post a video because they cannot stop obsessing over their looks. Seriously, we have got to get over ourselves.
Embrace the fact that our imperfections make us approachable.
You are creating videos to connect with your audience, this is a big opportunity. If you can move on from overly focusing on your looks or body image issues, and put your focus on your purpose in sharing yourself on camera, your authenticity will come through and you will connect more easily with the authenticity in others.
Why are our own worst critics?
This is why:
Genes and gender
Lets start with genes. Stage fright started back in cave-woman times.
When we are on camera, our brain knows we are trying to stand out.
Standing out was not a wise move for our distant mothers, who spent a lot of time taking cover, especially if they had children with them. The ancient part of our brain doesn’t differentiate between a exposed place on the tundra or a camera in our face.
We feel exposed and it triggers our fight or flight instincts. Either way, our brain is telling our body, “Get down! Hide!”
In modern times, gender plays a role, too. Many of us, especially achievement-oriented women, have perfectionist tendencies. Being on camera throws the perfectionist in us into overdrive!
I haven’t met you so I don’t know exactly where you fall on the spectrum of how you feel about:
By the time a girl reaches her 17th birthday, she will have seen more than 250,000 ads. We have a lifetime’s worth of media conditioning around #1 and #2, a myriad of different voices that basically boil down to one thing - you aren’t good enough.
And while I’m sure you are the exact person to be speaking about your business on video, if you don’t feel that way, it will affect #3.
That is because acceptance of where you are in the moment leads to confidence.
Practically speaking, if you are in business, you are already on stage 99% of the time.
We are simply capturing what you know best from the person best equipped to deliver the message - YOU.
Reframe to a Wisdom Sharing Mindset
So let's just take a minute and step away from the focus on, well, on ourselves.
What we are doing here is more than just a series of videos.
We are capturing your hard-earned wisdom to share it and connect with others.
A popular Facebook personality Nas Daily made a video about all the times he almost gave up because no one seemed to be listening. One day, he made a video that stopped someone from commiting suicide. What might have happened if he had given up and never posted that video?
By the way, he just celebrated his billionth view. I can’t even really get my head around that, can you?
That may seem like an extreme example, so here is another.
I have a friend who commented recently that when she has a hard day, she thinks about the work I’m doing and it helps her. That makes me happy; I had no idea she was even paying attention.
The point is, apart from metrics and views and conversions and all the business reasons to be doing video, there is someone out there that needs to hear what you have to say.
The fact that video is hard at first, and no one is paying attention except your mom (thanks Mom!), is no reason not to try. Everyone starts with the first view on the first video. Everyone.
Let’s approach this process with enthusiasm, confidence and curiosity.
Tip 2: Rewrite your internal script
We don’t have a lot of time here. I want to get to you shooting video and mirroring your brilliance as soon as possible. If you are struggling with a lot of dread around doing video here are some ideas.
I’m going to ask you to take a leap and start, today, saying no to those voices and replacing it with a more positive voice. A compassionate voice. The voice you use with your best friend or a young woman you are trying to encourage.
Your first script assignment is to create a 3 line script.
Write down your top 3 - 5 fears you have around being on camera.
I am too heavy
I look old.
My voice is weird
I sound stiff
Now, all of the above may be true, actually. So what?
Does everyone in your audience looks like a supermodel, or have an Oscar for their acting performance?
How about all the people posting their videos, maybe even some of your competition, while you sit and stew about how you look, or sound, or feel? Do they look perfect? Uh, no. Most likely not.
Think about the people that you follow and admire, not just online but in LIFE. Do they embody camera-ready perfection? No.
The point is, if you are honest and offering value, people DO NOT CARE if you look our sound less than perfect. It all adds up to your unique delivery.
Perfection isn't perfect, it’s a problem.
MOst of us cannot count on building a celebrity following. We are striving to connect with our audience by being a trusted guide they can relate to. Perfection makes that harder because it makes that harder for them to relate to you, right?
Tip 3: Dial into the Gratitude Channel.
Look at your insecurities as a strength, they mirror where your current soul work is. They are containers for your wisdom that is now about to take an exciting leap in reach and impact! Channel some gratitude for the stage life has given you and the opportunity to create your videos. There are literally at least a billion women out there with heart, fire and drive, who do not have this opportunity in any realistic way.
Remember those fears you wrote down around being on camera?
Pretend your best friend just confessed those fears to you.
Write her a 3 line script to counteract her anxiety. For example:
You will not be undermined by outdated, critical voices in your head.
You are the best person to share this information because…….
You will have a calm, confident, positive attitude about your videos and let go of an expectation of perfection.
Now, make the statements personal:
I will not be undermined by outdated, critical voices in my head.
I am the best person to share this information because…….
I will have a calm, confident, positive attitude about my videos and let go of an expectation of perfection.
Write down your script and put it everywhere. If you have a meditation practice (which I highly recommend), add it to your meditation for a few weeks.
Put yellow stickies on your bathroom mirror, in your change purse, on your car dash, above the dog’s water bowl and on your coffee pot - all the places you visit several times a day.
Of course, when you get your home mini-studio set-up, you will put the yellow stickies under the camera on the tripod, too.
Tip 4: Divide your scripts into manageable “soundbite” chunks, schedule your practice time, and practice.
Once you get your video strategy in place and outline your scripts, schedule some practice. Do some takes. Practice for your dog or cat, they will love it. (Well, your dog will. Your cat will yawn and look at her food bowl).
I don’t like to practice in the mirror - because we don’t see ourselves in the mirror the same way we do on camera. It’s better to do a take and review it.
Tip 5 - Get your body and brain working for you on your side
Our brain takes its cues from the body. Prepare for your shoot day by limiting distractions. Make all your personal care appointments ahead of time so you feel and look your best. Before you shoot, stand up and strike a power pose,
One last note about putting yourself out there. You are brave to be doing this. As you begin to connect with your audience, I encourage you to focus on the positive feedback.
Here are the other possible responses:
People who don’t even notice because they are very busy thinking about themselves. This is not your audience, at least not yet.
People who notice, but only as far as it triggers how they feel about themselves. In very unconscious people, the responses ranges from unkind to truly misogynist comments from internet trolls.
This is definitely not your audience.
We see rude and even obscene comments on the internet all the time.
Ignore the people posting this garbage.
Their words have nothing to do with you. It is their insecure, immature soul lashing out. The worst thing you can do is respond.
You know that term “get under your skin”? That means if you let yourself dwell on or be drawn into that kind of commentary, it will infect your energy.
Mean or obscene comments are like little bombs of dark energy being tossed at you. Visualize them as tiny darts coming from tiny little people and let them bounce off of you. It stings for a minute and then you move on.
As you get more followers, have your VA review the comments on your videos so that you don’t have to filter out the crazies in trying to respond to the real people.
So there you have the 5 Tips:
1. Adopt a Wisdom Sharing Mindset
2. Rewrite your internal script
3. Dial into the Gratitude Channel.
4. Practice using our FVFD Soundbite technique
5. Show your Brain who's boss.
What have you tried to get over on-camera jitters? Let us know in the comments below, I bet someone else feels the same way!
Note: This is taken from our Guide to the Ultimate System for FabVideos, Finally Done. To receive more tips and a free limited time 30 minute consultation on your videos or marketing video strategy, sign up here. You'll be taken to an easy to use calendar to choose your time.
"What should I say in my marketing videos?" Tips for video marketing and starting with customer-centric core marketing content.
Fab Power Tool for this post:
Fab Videos Finally Done Core Content Marketing Worksheet
(download available at the bottom of this post)
Is your product or service customer-centric? How do you know?
I'm asking that here, in the context of video marketing blog, because the success of your video marketing strategy depends upon how well you know your customer. Its not about the camera, the lighting, or even where and how often you post.
This post assumes you don’t have your video marketing strategy, or marketing or sales copy in place.
If you do, and you are looking for the first 3 videos you should consider, you can read more here.
For technical tips around “What should I say in my videos?” - meaning advice on openers, call to action, etc., please go to this post: (link coming soon).
If you don’t have your video marketing strategy in place, stay right here because this post is for you.
Lets back up just a bit.
If you are a woman starting a business, you very likely got into business to help or benefit someone else.
Statistics, and our own observations, often show that women start businesses, yes, to make money, but also out of a desire to make the world a better place.
Join any women’s entrepreneur group on Facebook and you will see dozens of women starting businesses due to a challenge that they overcame in their past.
I’m a member of a Facebook group for people who are developing online courses. It is probably 85% women, most of whom are creating a course based on a problem they had, and the strategy they used to solve it.
So if you are just starting out, you likely you are brimming with what you want to say to your audience to help them. You have an idea for a product or service and you are excited about its potential to benefit others and the world.
And that is a fabulous place to start.
We’re going to spend a little time pushing on your business model, so if you find yourself thinking, wait, I thought this was a video marketing blog? What does all of this have to do with what to say in my marketing videos?
The short answer is it has everything to do with successful video for your business. Video is like an x-ray, if you don’t have a message firmly grounded in solving a problem your customer wants to solve, your videos will have a hollow ring. Let me explain with an example and then we will bring all this back to the question of “how do I know what to say in my marketing videos” by the end, I promise.
It is important though that you step back and find out more about the people you want to serve. Can you define them more closely? Are they looking for help? What are they doing to try to solve their problem?
Do they perceive their problem the same way you do? You need to test your assumptions. This is because we all live mostly in our own head and reality. Our assumptions may not match up to our customer’s reality or needs. Finally, even if they do need exactly what you have to offer, it doesn’t mean they are emotionally ready to buy, or financially able to do so.
If you have a desire to find out as much as you can about your customer’s needs so you can fine-tune your product for them, then you have a good start on creating a business out of your desire to help.
If the idea of changing your idea to fit your customer’s reality does not sound fun to you, as was my situation a couple of years ago when I was testing the waters on another idea, that’s fine. Just realize that it is going to be more challenging to build a business because you will have a product / service-centric model, not a customer-centric model.
And you want to know that BEFORE you spend a lot of time and money on video marketing.
As we teach in the DreamBiz Test drive course (one of the courses I developed out of a desire to help women with little or not experience starting a business) - you start out in love with your idea. What you have to do is fall in love with your customer.
And now we answer the question - What does all of this have to do with marketing videos - specifically, what should I say in my marketing videos?
Everything. You see, to truly bake video into your marketing strategy, communications and process, you need to be in love with your customer more than your idea. And you need to have that customer-centric approach documented in a Core Marketing Document that feeds all of your marketing communications.
This document is like a marketing strategy playground where you define and refine your customer, the problem you are solving for them, their pain points, and what they are doing now to solve the problem. It is also where you collect interview responses - their own words about the challenges they face as it relates to the problem you want to solve. You need to have a collection of phrases that describe the problem your customer has, in their own words.
It is where you document customer objections and strategize ways to overcome them. It is where you start to think about the customer journey through your sales process and relationship with your product. It is where you start to collect the top questions they have.
Once you have some detailed information about all of that, you will very likely see that a couple of the assumptions you made about your audience need to be adjusted.
Again, this is key - you want to know that BEFORE you spend time and resources creating marketing videos.
The question of "what to say" in your videos becomes very clear - your scripts will practically write themselves because your Core Marketing Document will provide a map for creating chunks of content that educate - blog posts for example - and writing up short scripts to create quick videos from those. We get into more detail about how to do that in our Video Content Strategy training, which is part of the Ultimate Guide for Fab Videos, Finally Done. (Currently being revised and will be released to our next group of clients in early June 2018).
In the meantime, if you don’t have your core marketing or sales copy document, you can download our Fab Videos, Finally Done Marketing Copy Worksheet at the bottom of this post to get started. You can also watch this quick tutorial for some actionable strategies as well.
I know this seems like a big assignment, and it will take a bit of time. Don’t get stalled here - it does not have to be perfect for you to get started on blogging and videos, because you will learn a lot about your audience as you begin to engage with them, too.
But let me assure you, this document will save you oceans of time in the future, because you will simply repurpose this information over many different content “chunks” over time.
For example you can review your blog content strategy plan through a video lens and dozens of ideas for short videos will pop out. (Our Video Planning Scratchpad is the power tool we use).
It will also make your marketing communications more effective and cohesive - and that is important in a world where your audience can run across your content on many different platforms, and will be easily confused by mixed messages from you.
When you get ready to create a batch of videos, you want to be sure that “what you say” is based on a realistic view of your audience gleaned from some research and conversations with them.
FREE FAB TOOL
Below is the link for the FVFD Core Marketing Copy Worksheet to help jumpstart your content marketing strategy. This is the document that will simplify your scripts when you video-fy your content strategy.
May 29, 2019: Update:
Looking for the perfect video partner? We have packages for to fit most entrepreneurs and small business owners. We only open registration for new clients 4 times per year.
Registration is now OPEN.
Please click on the link above for more info.
Kala is the Founder and Executive Producer of the Ultimate System for Fab Videos, Finally Done