Talking with top ranked coach and branding strategist Lisa Guillot from BeBright Lisa and the biggest take away that I didn't expect. If you struggle with perfectionism, this post is for you.
So lets just get right to it with my big FAT FAIL ON FACEBOOK LIVE. YUP. LIVE.
I really enjoyed talking with Lisa Guillot yesterday as part of the 30 minute FVFD Video Basics summer school.
Lisa is an entrepreneur, life and leadership coach and brand strategist. She brings big brand and marketing techniques to her clients, along with hard earned wisdom from personal struggles with perfectionism - she refers to herself as a "recovering perfectionist".
I can relate to this, as I'm a recovering A-student.
And apparently I'm rocking my recovery as you will see with my solid C results yesterday.
Talking with Lisa was very synergistic, and she was extremely gracious and flexible as I fumbled my way up my learning curve for Facebook live.
I could not figure out why I couldn’t add her to the Live Stream on the FB FVFD business page so we switched to my personal page and did the interview there.
It turns out the page was not the issue.
What I realized is I neglected to tell her she needed to join the conversation from her phone or iPad. I actually knew that but had not created a system (aka checklist) for these interviews, so that lil' detail slipped my mind. (What is that saying about where the devil hangs out? )
She was initially trying to join from her computer and that's why I could not add her.
If you want more Lessons Learned from Facebook live check out this blog post.
My experiment with FB live so far has been interesting. a little frustrating, fun at times and yesterday downright embarrassing. You all know I do my pre-production and research and I thought I knew how to run a smooth FB live by this point.
At the risk of sounding like a crybaby, I give Facebook a big fat F for the quality of their help materials onboarding people onto FB Live. So get in touch if you have questions because I AM getting it figured out so I can answer your questions.
Plus, there's no denying that live video interaction is super powerful for deepening your connection with your audience.
So how do you decide how much live video to do? And where? Facebook? Instagram? even Linked In?
Of course you need to consider where your audience is hanging out.
But here was an insight from Lisa I didn't expect - (and a spot-on example of why she's a great coach).
I'm paraphrasing here: -
"I really work on guarding my energy. My people are more over on Instagram, the energy on Facebook is draining to me. Facebook is a very noisy place right now with tons of different things going on. Also, I don't always want to be live. I'll give away my secret - I usually bring 3 outfits down into my office and shoot 3 videos, and schedule those for Instagram."
(see her whole interview HERE)
As entrepreneurs, we work super hard to be as efficient as possible - batch and automate content production, or scheduling meetings on specific days - a live broadcast feels inefficient and like a bump in our day.
Depending upon your goals, the tradeoff may not be worth it. I would love to hear your experience or opinions, with this caveat:
You may likely already have written off FB live, or IGTV as "not needed". I get it - I may eventually be over on IGTV instead, but that is part of what I'm figuring out.
I challenge you not to do so until you do a small test. Then you will know its not for you based on having tried it, not based on a fear reaction masquerading as overwhelm. Is there a way you can integrate it into something you are already doing weekly? Like these Wednesday updates for example - I'm putting a FB live video up with them.
OK last bit:
Summer School: Next week's topic - Camera Anxiety, Jitters, the Shakes, all of the above.
Facebook Live - Tuesdays at 1:00 Central. Yes, I'll be back in the ring.
Come in your flipflops. Next week - If the thought of being on camera makes you want to hide under your desk and eat chocolate (or do tequila shots), join us.
Bring Chocolate. Tequila optional. Or is it the other way around?
Hello! We'll be posting highlights and a transcript next week. The action starts at about 6:30. It took me awhile to figure out how to add Lisa, even though it had worked last week with Patty Lennon's interview.
Well good news is Failure is a great teacher. See the fix and other Facebook Live Lessons Learned inthis post.
I had a fun time chatting with top ranked business coach Patty Lennon how she has used video in her highly successful coaching business. Patty's website is ranked in the top 25 on Google and she has used both Periscope and Facebook Live extensively.
I'll be honest, it was my first Facebook Live shared screen interview and I was so relieved when we got Patty on screen, too. I had done some testing but if there is one thing 15 years in marketing video production taught me, if something can go wrong, it probably will.
Maybe it's because it's new to me, but it isn't as easy to add someone to your Facebook Live as it should be. I much preferZoom as an interview platform, to be honest, but for now we are getting FB Live figured out. I've got more Lessons Learned from Facebook Live in this post.
(You can actually share a Zoom live video meeting over onto Facebook Live, and we'll be experimenting with that soon, too.)
Below is the interview with Patty, embedded fromFacebook. Patty is interesting because she gets high engagement on her videos, even though her page doesn't have thousands of likes.
(If you have questions about how to embed a Facebook video file into your blog page, let me know in the comments below.)
Video Distribution tip: Be sure your videos are working double time for you.
During my next production batching session, we'll be ordering subtitle files and a transcript, downloading the video from FB, and uploading it to YouTube, and adding subtitles and descriptions with juicy keywords in both places. Up to 85% of videos on Facebook are watched without sound, so it is important to add subtitles.
Greetings from Todos Santos, Baja Ca Sur, Mexico!
This town in off season is a fantastic place to get a lot done. Very few distractions.
Speaking of getting stuff done - congratulations to those of you who have finished up taping your videos, and also to those of you who are diving in to the process!
Don’t forget to take it step by step and give yourself some time with the first few tries.
In fact, that is what I have been telling myself about my first real forays into Facebook Live. I've got Facebook on the brain so before we move on, I want to ask you a big favor. Would you go give the Facebook Page a thumbs up? I've also posted a video update of this blog post there, so if you would rather watch that, you can. Or you can just hit the back button on your browser and return here after you Like the page.
Here is the page: FAB VIDEOS FINALLY DONE
Let me know if you want us to Like your page, too. Thanks!
In this post:
1. Facebook Audience Building Tip and example.
2. Video Basics 30 minute Summer School
3. Lessons learned from Facebook Live (so far)
Here is an audience building tip:
I’m setting up video interviews with coaches who are using video in their business. That way they have a chance to highlight their smart video strategy for their viewers, and I get exposure to their audience that tunes in.
The only trick is, I don’t have many followers yet, so not every coach sees it as worthwhile. No worries. I’m offering to mention them on a couple of podcasts during my upcoming podcasting “tour” as a way to add value. : )
For example, I had a really fun time talking with Patty Lennon, a top ranked coach who does Facebook Live regularly and has used Periscope in the past. (The reason why she quit using it will surprise you, it did me).
Her situation is interesting because she gets very high engagement on many of her videos, relative to the number of people who like her page. One way she does that with a simple, inexpensive boosting strategy. You can learn more about it by watching our interview HERE>>>>
I also experimented with FB live client office hours on Tuesday - it went OK, although I wasn’t able to add a client who had a question and that was frustrating. We communicated through the chat box. (see Lessons Learned).
Also as part of my strategy to rev up the FVFD Facebook presence, I’m creating a simple Business Video Basics 30 minute summer school on FB live - Tuesdays at 1:00 Central time for 6 weeks. It actually turns out to be about 15 minutes and then time for questions. This past week was a brief overview of video trends, and a simple framework of considerations to decide if you need business video or not. Next Tuesday we’ll talk about camera anxiety. Would love to see you there!
Facebook Live Lessons Learned - note, I updated this on July 25, after a bit of a fail with our live broadcast yesterday.
I’ve been playing with FB live the last couple of weeks. It’s fun! And it’s super easy once you get it set up, in fact I think I will start live posting these Wednesday updates over there.
But like most new stuff online, the tech is not seamless the first time. Here are my lessons Learned from FB live:
These directions from Facebook did not help:https://www.facebook.com/help/iphone-app/278279282632645?rdrhc
In fact, I give FB a big fat F for their online help on-boarding people to FB live.
They told me to swipe left and when I did that, it showed that she was watching, but there was no way to invite her.
FB also says if you tap their comment, you can invite the viewer. I don’t remember if I tapped her comment so I'll test that next time.
You are supposed to see the viewer's photo up in the right hand corner of your phone screen with a green video button, and you tap that to invite them. The Facebook directions don't even mention that. I could see Jamie's photo, but there was no green video button.
At any rate, it merits further experimentation and I’ll let you know what I find out.
Remember Summer School?
When you had to take a couple classes to catch up...
Or MAYBE, just maybe, because most coaches are overachievers, you took classes to get ahead, right? If you follow Amy Porterfield, she often refers to being a recovering A student. I can relate, believe me.
I love summer because its the ultimate season for incorporating work and play. That’s why this summer I’m working from Todos Santos, Mexico.
Join me and Chiki if you are behind and want to catch up on the basics behind integrating video into your business. In 6 weeks, for about 20 minutes a week you can learn the basics of getting started with video for your business.
The Ultimate System for Fab Videos, Finally Done presents Biz Video Basics - a 30 minute summer school and office hours - every Tuesday for 6 weeks on Facebook LIVE at theFab Videos, Finally Done Facebook page.
Come in your flipflops, I’ll present a 10 - 15 minute tip, some examples of other coaches doing a fab job with video, and also I'll take your questions live, too.
As a video producer for 15 years, I know the easy insider tips that are not hard but make a big difference in your results.
We’ll have downloads for you and extra credit bonuses including these 5 Insider Power Tips.
We’ll keep it simple cause it’s hot outside, you want to get to the beach or pool, and so does Chiki!
Here is your syllabus:
7/17 - Do you even need business video?
I know you probably wish it would all just go away. Tune in and decide for yourself if video would help your business as I present some facts, figures and the science behind why video works for certain businesses. Don’t worry, it won’t be boring.
7/24 - I hate being on camera.
If you didn’t grow up taking 2 selfies every 5 minutes or posting youtube videos with your cat, you may not be 100% comfortable on camera. Am I right or am I right?
This session is for you if you have camera anxiety.
7/31 - Super simple gear list:
I’ve seen a well-meaning video guide from a big social media company - it features 5 cameras, a bunch of mics, and all sorts of stuff you do not need. In addition to your smartphone, all you need is 4 items, and one of those is possibly optional.
8/7 - Diving in - how to plan your first three videos. Don’t panic. It’s no harder, and much more efficient, to do more than one video at a time. I’ll tell you why in class.
Insider tip: Very few of the best things in life are easy, but this is one of them - possibly the most powerful marketing video ever is the one you don’t even have to shoot or edit!
8/14 - Be like Oprah. Set up your mini-studio so that all you have to do is walk on set and start taping is one of the keys to saving a ton of time and consistently producing video. We’ll go over setting up your mini-studio, taking the first few shots, and share our Power Tip to implement BEFORE you even shoot that will make the edit a cut and paste breeze.
8/21 - Tying it all together - video strategy overview. It’s important to get started, yet have a plan. How to start with a simple video strategy.
Hope to see you there!
If you can't make all of them, sign up below on the email list to receive our transcript summaries and links to the recorded sessions.
You get access to 3 short videos that describe why video is good for business!
Kala is the Founder of Mirror Your Brilliance on Video.