Blog

News

I googled "Top Female Business Coaches" and this is what happened...

I had a hunch so I ran an informal, very unscientific experiment.

I entered  “top female business coaches” into the search bar of Google. Can you imagine how hard it must be to get first page SEO ranking for that search term?

Why would I do that? I was thinking the other day about lost opportunities. No, I don't aspire to be a top female business coach. Let me explain.

“We were actually on the phone with the airlines and decided not book.”
“We didn’t buy that car, but the test drive sure was nice.”…

Read more…

Video Production Pricing Comparisons, Problems and Solutions

While looking up some info for a client, I did a quick search on video production pricing from production companies. Ouch. You can see them listed below.

Out that of all the things that entrepreneurs and small businesses do ourselves, there are several we should probably stop doing - bookkeeping, graphic design, managing our calendar and online accounts. Hey I don't judge, I'm still doing too much of those myself.

Having said that, shooting our own videos probably saves us the most money, …

Read more…

Ladies, read this if you are afraid of video. It will help immensely.

I hate being on camera. 
I hate the way I look. 
I sound funny. I don't know what to say.

What will my (INSERT friends, parents, ex, or any other person whose opinion matters to you) think if they see me in video online? 


All of those are understandable feelings about being on video.

I'm here to help you get past them. I literally wake up at night thinking about this because its a big threat to the success, if not the existence, of many women-led businesses.

Very soon (like next year) I sincer…

Read more…

3 Easy Ways to Find the Perfect Words for Your Marketing Video Scripts

Content strategy is simply creating a plan to distribute marketing content that attracts your target audience and resonates with their problem or need that you meet with your product or service.

So how do you know what to say?

You find out what the conversation is that is already going on in their head. You discover the exact words and phrases they are using to talk about their problem.


We want to find some quick ways to actually get into the heads of your customer about how they're thinking and t…

Read more…