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What NOT to Say at the Start of your Marketing Videos

5  seconds. That's it.

That is all the time we have to capture attention with our videos.

There are small but important tweaks that can help improve what is called 
"retention" - how long someone sticks with your video.

Here is a nice example, one that also 
illustrates how my background in marketing AND video production benefits our System and our clients. In a script review for one of our clients, Rebecca Reynolds Moore, Founder of InANutshell Consulting, I see that she starts by introducing herse…

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Ordering the Complexity: Setting Up Your Video Strategy and System

Picture
Apologies to any vegetarians, this isn't meant to promote eating beef. Its a messy desk in a Montana office (not mine, btw)!
Do you remember the messy kid in class? The one with papers flying out of his notebook, always borrowing a pen, shoes untied, and a backpack that hadn't been cleaned out since pre-K? 

That's a little bit how you might thinking about video. Its the messy kid in class for your business. 

 It all seems like a hopeless jumble of steps and confusing gear.


It doesn't hav…

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Steal This: Video Tips from 5 Female Entrepreneurs with Great YouTube Channels

After last week's post, where I pointed out the lack of marketing video on websites of top female coaches, I wanted to follow up with some specific inspiration. 

Below are 5 YouTube channels from a random sample of life and business coaches / consultants; professional women with different niches, brands and ages.

I’m highlighting these to show you that growing your marketing, outreach and education with a YouTube channel is within the realm of possibility for any entrepreneur

You do not hav…

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How to reel in your video and Youtube audience with a strong opener.

5  seconds. That's it.

That is all the time we have to capture attention with our videos. The opening line of your Youtube marketing videos is super important. 

There are small but important tweaks to the introduction, or opening line, that can help improve what is called  "audience retention" - how long someone sticks with your video. 

Here is a nice example. In a script review for one of our clients, Rebecca Reynolds Moore, Founder of InANutshell Consulting, I see that she starts by intro…

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Clarify your priority before you shoot marketing videos - is your message for you or for your audience?

After ending a 26 year marriage, selling or donating everything I owned, adopting a digital nomad lifestyle, and generally going on to re-invent my life, I felt a strong desire to help other women with their midlife struggles. I thought about starting an online community for the midlife journey. There is a beautiful way to gracefully navigate midlife and emerge renewed and excited about what remaining time you might have.

Based on my past interests and experience, I am fortunate to know that it i…

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