Video For Ads
One of the current activities of a mindset mastermind group I’m in is a February clean-out. Members are giving away and decluttering all month long.
I get to sit that one out, because I downsized 5 years ago to just what would fit in my car. Later I even sold the car to a Buddhist monastery in Northern California. (true story).
Going through closets can take a long time. The conventional wisdom is to dump it all out on your bed and go through it one by one. This is bad advice.
What I sugge…
I know you are all familiar with the idea of a customer journey; similar to any relationship, you have to attract and engage with people to get to know them. This is also often called a marketing funnel.
If you do video, all videos are not created equal. What works in the “getting to know you” phase - the middle of the funnel does not usually work in the “I want to know you” phase - top of the funnel - TOFU.
Let's talk about the TOFU part, because kind of like the first two weeks of going ve…
Besties for smart marketing and engagement - Video + Facebook Ads. Expert Interview with Tracy Petrucci.
Why should people even try a video for Facebook ad?
Well, okay, how much time do we have? : )
I have multiple re…