Do you remember the messy kid in class? The one with papers flying out of his notebook, always borrowing a pen, shoes untied, and a backpack that hadn't been cleaned out since pre-K?
That's a little bit how you might thinking about video. Its the messy kid in class for your business.
It all seems like a hopeless jumble of steps and confusing gear.
It doesn't have to be that way. Different video are used for different goals, but here are some guidelines to get you going.
Note: This is a long post, taken from our Guide to the Ultimate System for FabVideos, Finally Done. To receive more tips and a free limited time 30 minute consultation on your videos or marketing video strategy, sign up here. You'll be taken to an easy to use calendar to choose your time.
Start working on your mindset around video. I have a separate post around this, because it’s a big deal for most women.
2. Now, get tactical:
Eventually you will want to set up a 3 - 6 month business video content strategy . For now, start with 2 steps:
IMPORTANT>>>>>>Don't forget a call to action that reflects your conversion goal for the video.
Have a podcast? You still need some video. Create a monthly video about upcoming speakers, or the best highlights from the month before. Do a “behind the scenes” video of your podcast set up. I know a woman with a podcast for working moms, she podcasts in her closet to hide from her kids. I totally want to see that - from her kids POV. Have them shoot it, maybe even interview her in her closet. Brilliant, right?
Once you have your list of videos you want to create, here is the key:
3. Batch those suckers.
Set up a day to do your script outlines. Set up a day to practice. Maybe you don't need a day, choose what works for you. Tell us what is different about you and your product. Who is it for? Do not use the same glittering generalities that everyone else in your space is using.
Set up one day to record all of your videos. Get some sleep the night before. Get a buddy to help you.
This is introducing you to the idea of batching your videos, which is the key to eventually creating lots of videos, efficiently.
Success mentor Darren Hardy’s Darren Daily is a genius example. Every single weekday, he sends a short, inspirational video to his email list. He is in the same chair, wearing the same blue shirt in almost every video.
He must have shot a couple of hundred videos over the course of a few days. He has leveraged that to build a huge following online in just a couple of years. Good video content is the definition of a good investment. Shoot once, use a gillion times.
Whatever your flow, ideally you are shooting 10 days before you need the videos to give you time for the edit. (more on the edit, below)
Tips for scripts and shooting:
So that's it! We've cleaned up the messy kids' backpack! Those steps will yield your 3 core business videos and a simple home video setup. There is more to cover about organizing your marketing videos, and posting them, and tracking them - it's all part of the Fab System - but lets start with getting your first batch out the door.
Now, schedule your batch video days, get your bad self in front of that camera and OWN THIS.
Because you know that messy kid in school? He's a millionaire right now with a ton of videos online!
If you have questions, I’m here for you. : )
This is taken from our Guide to the Ultimate System for FabVideos, Finally Done. To receive more tips and a free limited time brief consultation on your videos or video strategy, sign up here. You'll be taken to an easy to use calendar to choose the time that works best for your schedule.
3 Simple Steps - How to save money and create engaging YouTube marketing videos with your smartphone
We have all seen some pretty awful videos on YouTube - terrible lighting, awkward composition and big stinky dogs on couches. I love big stinky dogs but not on the couch, with their privates showing, in a business video. Very distracting. I only mention this because I actually saw this in a video once, from a business coach.
We’ve also seen some web-celebs with gorgeous loft studios and a professional video crew. That's on my bucket list, too!
But not today.
Like me, you likely have limited time and money to spend on marketing video production. Our system helps you optimize the most important part of your video - content and viewer engagement. In the beginning stages of shooting marketing videos for Youtube or other platforms, your focus should be on the content and not necessarily on a fancy set up.
The whole goal of our system is to get you sharing your wisdom with decent quality marketing videos as soon as possible, not futzing around with cameras and gear, or worrying about what room in your house you have to clean up first.
At the same time, you don’t want to look terrible on video. You want a video that complements the quality of your brand without breaking the budget.
The Fab Video, Finally Done is a balanced system to save you time and money on good quality DIY videos that keep your viewer focused on you and the content.
It might surprise you but the place to start creating YouTube marketing videos with your smartphone is actually to conduct some content keyword research. I cover a quick way to get started HERE.
This does not have to take more than a couple of hours, and it will save you time when you post your videos to YouTube, not to mention it will make it easier for Google to match up your videos with the people that are looking for your information or product or service. You can always go back later and do more research as your engagement with your audience increases.
If you just can't make yourself do some quick research and instead simply want to dive in, OK. Do this: Create videos that answer the top questions your clients always ask, and keep the answers under one minute. Remember, rambling is death in marketing videos. And don't forget to schedule some planning time to do your keyword research before you create a bunch of videos. If you don't use the right keywords in your titles, your script and your tagging, it is sort of like if you are giving a big speech you spent a lot of time preparing for, and the mic goes out. Only the front row will hear you, and the rest of the audience will leave.
This is how we keep it simple - check out our list of the only 4 things you need to shoot with your smartphone.
CAMERA: We recommend you shoot with your smartphone.
SOUND: Use a simple lapel mic that plugs into the headphone jack or the headphone jack adapter.
HOLD STILL: Stabilize your shot with a tripod either table top or regular.
GET CLOSER: The other way that we simplify your life is we asked you to get close to the camera. Stand about 3 feet away. The mic we recommend doesn’t let you get much further away than that, anyway. You don’t have to do a super close-up, but we want your shoulders and head to be the main focus of the frame. See the screenshot from beauty blogger Dominique Sachse below for examples.
Here is a screenshot of yours truly, obviously NOT a beauty blogger. lol.
There are practical reasons why we ask you to get closer.
The first one is that about 50% of videos are viewed on mobile phones or tablets, your viewers are watching you on a very small screen. We want them to see your face clearly.
The second reason we ask you to get close to the camera is because the closer you are, the less you have to worry about your background. You only have to have an unclutter one corner of the room, not the whole room. You don’t have to worry about that load of unfolded laundry on the chair behind you. (or am I the only one who has chairs that are really glorified laundry baskets?)
Try to find out if most of your audience is viewing videos on their mobile phone. If so, consider formatting the video with a square in the edit - talk with your editor ahead of time or contact us for advice. Its not hard but its a bit technical to get into in this post.
Bottom line is, we ask you to get close to the camera because if you are filling most of the screen, it makes it easy to reformat your video and retain decent quality.
Are you coveting the softly lit, muted uncluttered artsy background of some YouTube gurus? Just keep in mind once again that people are watching videos more often on their phone than a computer. Small details in your shot will get lost and unnecessary clutter in the background will add visual confusion. Just start with this system. It will save you at least a day of futzing around with your background and lighting.
You can always upgrade the environment of your mini studio later if you like.
Try not to write and shoot one video at a time if you can help it. Shoot for (ha!) a minimum of 3 videos at a time.
Once you have your content outlined, order your equipment for your shoot, if you need to.
While you wait, you can write your scripts.
Write at least 3 scripts all at one time. Then, set up your ministudio and practice your scripts. Shoot all three videos on the same day.
As you get more practice you can bump that number up. I have shot up to 15 videos all at one time in an afternoon.
Marketing videos in general should not be longer than 5 minutes, the optimum length is 1 to 2 minutes, so this is the perfect project for batching.
We have much more detail about all of this and more, including lighting tips, where to set up your mini-studio, how to set up your shoot, how to frame your shot, camera confidence and much more in our Ultimate Guide to Fab Videos, Finally Done, part of our complete system to help entrepreneurs transform their business with video. Looking for furrther ideas about where to get started? Check out this blog post on the 3 essential videos every business needs (including scripts!)
No excuses! This is the number one type of video you can start working on today!
Testimonials: These are golden, do you know why?
If you have any questions, we are here for you.
Next check out Essential Video #2 - Your company profile video.
Kala is the Founder and Executive Producer of the Ultimate System for Fab Videos, Finally Done