As part of our 30 Minute Business Video Basics Summer School, today we did an extreme makeover of sound, lighting and composition (aka where to put your face in the frame).
You can see the video HERE.
I did it via Facebook live which is why it is in vertical orientation. (also known as "portrait" mode). The same principles apply for horizontal (landscape) filming, too.
I start with the existing lighting and showed you easy ways how to fix or improve the shot. Then I show you the option of adding a simple additional video light. We also hear the difference between the sound before and after, with and without a mic. With live video you also have to consider your internet connection. You can learn more about how your internet connection affects live video HERE.
Here is the video, followed by an overview (but really, it's more interesting to watch it below.
When you're shooting a video you have three elements to think about:
the sound and
which is just another way of saying where do you put your face in the frame.
Considering that filmmaking is an art form, you can imagine there is a lot of art and science behind all of that.
However, you are not a filmmaker. You are running a business.
I know both sides of that equation - video and marketing. I also know exactly what to simplify for your purposes so that you get enough information to make decent quality videos but not to suffer from overwhelm.
Research and our own experience probably shows that more choices do not always improve our outcomes. Humans tend to freeze up with too many choices and not make a decision. With Video Avoidance being a rampant condition we don't need any more ways to procrastinate.
My motto is always keep it simple and keep moving.
When I started this video the shot looks pretty bad. In fact, it made me wince but I kept it that way for a few minutes to show you how to fix it.
The first thing we fixed was the sound. We turned off fans and we plugged in a microphone.
In this case since we were doing live video I showed you my favorite earbuds to use for live video. (more information about a higher-quality mic to use when you tape your videos when you are not life.)
Next, you can either fix your light first or your position for the shot.
In the teaching video we actually fixed your composition first. I did that because I had already run through this for the live video. In reality, if I'm using natural light or ambient light, I always fix my light first and then I set up the composition. That is because it's easier to move me then to move a window in a wall or a really ugly fixed backdrop, for example.
In the video you'll see the difference when I play with the ambient light in the room. The main takeaway is you always want to figure out a way to get that white glint in your eye. If you are really backlit by a window one way to even that out is to raise the level of light in the room. And that is what we did. Sometimes that's easier than trying to find another cloth or something to drape over the window especially if it's going to be in the shot. And that is because usually it ends up looking like, well, a cloth or something you draped over the window, and not that great.
I also always start with the overhead lights off to see if I can get the light to work without them. But it's not the end of the world if you have to use them. It's all about balancing the amount of light from different sources.
So moving on I adjusted the curtains on the lights behind me and then I played with it window that was in front of me that I had positioned my desk to maximize and then we turn down the overhead lights and blah blah blah.
WAIT - did I lose you?
So what you just saw is a great example of why watching a video is often more powerful than reading information, especially for a how-to video. It’s pretty boring to tell you what we did in the video, isn’t it?
So go ahead and take a few minutes and watch our Extreme Video Shot Makeover. If you are someone who likes reading, here is the workaround - we put captions files on all our videos.
Don't get me wrong - every video I do starts on paper. We back up the video information in our Ultimate Guide to Fab Videos, along with lots of info on the blog. If you have questions, you can always join us in the Summer School - through the end of August, at 1:00 Central Time on FB live.
Thanks and stay cool!
You get access to 3 short videos that describe why video is good for business!
Kala is the Founder of Mirror Your Brilliance on Video.