I am an minimalist who likes to move fast. Some people tell me I'm impatient. Not so.
I have infinite patience with my kids, waiting 4 minutes for good French press coffee or waiting on my sweet Meximan Sergio who is never on time. Never.
I can be patient, but I don't like to futz with unnecessary complexity.
I recently downloaded a “How to Shoot Video” guide from a social media marketing company. It was a fabulous guide.
It was also way too much.
The equipment list included 7 cameras, 5 mics, and all sorts of other stuff you don’t need to know about to do smartphone video recording, unless your goal is to become a videographer or video producer. I would bet you 1000 pesos the guide was written by a videographer or video producer, not a marketer. (I live in Mexico City so I like to bet in pesos, all those zeros are so impressive, no? )
I got a migraine just glancing at it, I could only imagine all the poor entrepreneurs who are wondering "How do I shoot video with my smartphone?" coming across that guide and wanting to give up before they even had a chance to download the .pdf.
Not you. You are here because we keep video production simple.
The #1 goal of the Ultimate System for Fab Videos, Finally Done is to get you sharing your wisdom and connecting with your audience quickly. No futzing around. But, no crappy video, either.
That is why we teach shooting your videos with your smartphone. It's a fabulous tool for fast, quality video.
Using a video camera introduces a level of complexity that simply isn't worth it given the modest increase in quality that you may see, if you know how to use a video camera. If you don't know what all those settings are for, and are just going to shoot on auto anyway, then you definitely should shoot video with your smartphone. I've seen some pretty bad footage shot on a $5,000 video camera because the owner didn't know how to use it. The other problem is the files can be huge, causing extra steps and headache in downloading and getting them ready for the editor.
So, to sum up, you absolutely can shoot excellent marketing videos for YouTube, Facebook, Instagram and Twitter, too, using just your smartphone.
Second choice is an iPad or tablet. If you don’t have one, ask a friend who has one to help you.
If you prepare based on our system the shooting should only take a couple of hours. You could take your friend to dinner after.
The only video equipment you need is this:
So there you have it! You're all set to start shooting your marketing videos with your smartphone.
Oh, but wait. Within each of those categories above there are a zillion choices.
I know from experience how easy it is to get lost on Amazon.com or other sites looking at literally hundreds of items for even a simple video production setup. I want to keep you from falling into that time warp if I can.
Here are suggestions to simplify your life, the links will take you to Amazon.com where you can order if you choose. Full disclosure: we are an Amazon affiliate and do receive a commission. Thank you for your support! <3
You can also see a little more detail on our TOOLS page on the website.
You need some way to stabilize your shot. Tripods are the logical choice. This basic one expands up to 5 feet.
Basic 60-Inch Lightweight Tripod with Bag
If you know you are going to shoot sitting down at your desk, you may want a tripod for your desktop.
This also plays well with the Diva Ring Light (see lights, below)
Diva Ring Light Mini Desk Tripod
Bracket attach your phone to your tripod. This one is super easy to use with different size phones.
Shooting with an iPad or other tablet ?
Here is the Bracket for that.
This one seems to fit most configurations. If you have an older iPad or tablet, Please check the specs from the manufacturer to see if your device is compatible.
Lighting for shooting your marketing videos
Option one is the simplest. Option two gives you more flexibility and will cover just about any situation you would run up against for these simple shoots. They also don't cook you like some other kinds of lights do. These use fluorescent lights and both come with lightbulbs to get you started:
I like box lights because they give you a softer light. These are called Box lights for obvious reasons, no?
Softbox Video Lighting Kit
Ready for your close up? The Diva Ring is the gold standard on YouTube for close-ups - think makeup and hair tutorials.
It's called Diva for a good reason - you need to know what you are doing with makeup for this shot, because the result is very detailed and High Def - but if you want gorgeous even light every time, and you are OK with a very close shot, this is the light for you.
If you are planning to sit while filming, you'll need to buy the Desk Tripod above, too, and the Bracket for mounting your phone to the tripod. The phone goes in the center of the ring.
For your inner Super Diva - The Super Nova Diva Light - a bit higher wattage, adjustable.
Diva Ring Light Super Nova 18" Dimmable Ring Light
I hope that listing saves you several hours in getting your home mini-studio set up.
Feel free to contact us if you have questions about your specific set up.
Kala is the Founder and Executive Producer of the Ultimate System for Fab Videos, Finally Done