Super Simple Shoots - the only 5 things you need to shoot videos for marketing and social media with a smartphone.
I am an minimalist who likes to move fast. Some people tell me I'm impatient. Not so.
I have infinite patience with my kids, waiting 4 minutes for good French press coffee or waiting on my sweet Meximan Sergio who is never on time. Never.
I can be patient, but I don't like to futz with unnecessary complexity.
I recently downloaded a “How to Shoot Video” guide from a social media marketing company. It was a fabulous guide.
It was also way too much.
The equipment list included 7 cameras, 5 mics, and all sorts of other stuff you don’t need to know about to do smartphone video recording, unless your goal is to become a videographer or video producer. I would bet you 1000 pesos the guide was written by a videographer or video producer, not a marketer. (I live in Mexico City so I like to bet in pesos, all those zeros are so impressive, no? )
I got a migraine just glancing at it, I could only imagine all the poor entrepreneurs who are wondering "How do I shoot video with my smartphone?" coming across that guide and wanting to give up before they even had a chance to download the .pdf.
Not you. You are here because we keep video production simple. In fact, we show you exactly how simple in our Super Simple Video Tech Guide for Brilliant Brand Video. You can grab it here.
Our #1 goal is to get you mirroring your brilliance and engaging with your audience quickly on video. No futzing around. But, no crappy video, either.
That is why we teach shooting your videos with your smartphone. It's a fabulous tool for fast, quality video.
Using a video camera introduces a level of complexity that simply isn't worth it given the modest increase in quality that you may see, if you know how to use a video camera.
If you don't know what all those settings are for, and are just going to shoot on auto anyway, then you definitely should shoot video with your smartphone. I've seen some pretty bad footage shot on a $5,000 video camera because the owner didn't know how to use it.
The other problem is the files can be huge, causing extra steps and headache in downloading and getting them ready for the editor.
So, to sum up, you absolutely can shoot excellent marketing videos for YouTube, Facebook, Instagram and Twitter, too, using just your smartphone.
Second choice is an iPad or tablet or your laptop. If you don’t have one, ask a friend who has one to help you.
If you prepare based on the MYB method, the shooting should only take a couple of hours. You could take your friend to dinner after.
The only video equipment you need is this:
So there you have it! You're all set to start shooting your marketing videos with your smartphone.
Oh, but wait. Within each of those categories above there are a zillion choices.
I know from experience how easy it is to get lost on Amazon.com or other sites looking at literally hundreds of items for even a simple video production setup. I want to keep you from falling into that time warp if I can.
Here is a guide complete with suggestions to simplify your life, and step by step directions how to set up your Video Homebase in your home or office. Enjoy!
TOOLS FOR SUPER SIMPLE VIDEO - and how to use them.
Kala is the Founder and Executive Producer of the Ultimate System for Fab Videos, Finally Done