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Extra Credit! Business Video Basics 30 minute Summer School - Free!

Remember Summer School?
When you had to take a couple classes to catch up...
Or MAYBE, just maybe, because most coaches are overachievers, you took classes to get ahead, right? If you follow Amy Porterfield, she often refers to being a recovering A student. I can relate, believe me. 
I love summer because its the ultimate season for incorporating work and play. That’s why this summer I’m working from Todos Santos, Mexico.

Join me and Chiki if you are behind and want to catch up on the basics behind…

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Besties for smart marketing and engagement - Video + Facebook Ads. Expert Interview with Tracy Petrucci.

​https://youtu.be/lSQiyW5jcLM
I sat down with super smart Tracy Petrucci, a Facebook ads specialist and owner of Tracy Petrucci, a boutique social media marketing agency in San Diego. Below are some of the highlights from our conversation about video for Facebook ads - what works, where to start, ideas for ads to leverage, what is retargeting and why its awesome, and more! 

KP
Why should people even try a video for Facebook ad?



TP:
Well, okay, how much time do we have? : )


I have multiple re…

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What NOT to Say at the Start of your Marketing Videos

5  seconds. That's it.

That is all the time we have to capture attention with our videos.

There are small but important tweaks that can help improve what is called 
"retention" - how long someone sticks with your video.

Here is a nice example, one that also 
illustrates how my background in marketing AND video production benefits our System and our clients. In a script review for one of our clients, Rebecca Reynolds Moore, Founder of InANutshell Consulting, I see that she starts by introducing herse…

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Ordering the Complexity: Setting Up Your Video Strategy and System

Picture
Apologies to any vegetarians, this isn't meant to promote eating beef. Its a messy desk in a Montana office (not mine, btw)!
Do you remember the messy kid in class? The one with papers flying out of his notebook, always borrowing a pen, shoes untied, and a backpack that hadn't been cleaned out since pre-K? 

That's a little bit how you might thinking about video. Its the messy kid in class for your business. 

 It all seems like a hopeless jumble of steps and confusing gear.


It doesn't hav…

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Steal This: Video Tips from 5 Female Entrepreneurs with Great YouTube Channels

After last week's post, where I pointed out the lack of marketing video on websites of top female coaches, I wanted to follow up with some specific inspiration. 

Below are 5 YouTube channels from a random sample of life and business coaches / consultants; professional women with different niches, brands and ages.

I’m highlighting these to show you that growing your marketing, outreach and education with a YouTube channel is within the realm of possibility for any entrepreneur

You do not hav…

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I googled "Top Female Business Coaches" and this is what happened...

I had a hunch so I ran an informal, very unscientific experiment.

I entered  “top female business coaches” into the search bar of Google. Can you imagine how hard it must be to get first page SEO ranking for that search term?

Why would I do that? I was thinking the other day about lost opportunities. No, I don't aspire to be a top female business coach. Let me explain.

“We were actually on the phone with the airlines and decided not book.”
“We didn’t buy that car, but the test drive sure was nice.”…

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Video Production Pricing Comparisons, Problems and Solutions

While looking up some info for a client, I did a quick search on video production pricing from production companies. Ouch. You can see them listed below.

Out that of all the things that entrepreneurs and small businesses do ourselves, there are several we should probably stop doing - bookkeeping, graphic design, managing our calendar and online accounts. Hey I don't judge, I'm still doing too much of those myself.

Having said that, shooting our own videos probably saves us the most money, …

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Ladies, read this if you are afraid of video. It will help immensely.

I hate being on camera. 
I hate the way I look. 
I sound funny. I don't know what to say.

What will my (INSERT friends, parents, ex, or any other person whose opinion matters to you) think if they see me in video online? 


All of those are understandable feelings about being on video.

I'm here to help you get past them. I literally wake up at night thinking about this because its a big threat to the success, if not the existence, of many women-led businesses.

Very soon (like next year) I sincer…

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3 Simple Steps  - How to save money and create engaging YouTube marketing videos with your smartphone

We have all seen some pretty awful videos on YouTube - terrible lighting, awkward composition and big stinky dogs on couches. I love big stinky dogs but not on the couch, with their privates showing, in a business video. Very distracting.  I only mention this because I actually saw this in a video once, from a business coach.

We’ve also seen some web-celebs with gorgeous loft studios and a professional video crew. That's on my bucket list, too!

But not today. 

Like me, you likely have limited time…

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How to reel in your video and Youtube audience with a strong opener.

5  seconds. That's it.

That is all the time we have to capture attention with our videos. The opening line of your Youtube marketing videos is super important. 

There are small but important tweaks to the introduction, or opening line, that can help improve what is called  "audience retention" - how long someone sticks with your video. 

Here is a nice example. In a script review for one of our clients, Rebecca Reynolds Moore, Founder of InANutshell Consulting, I see that she starts by intro…

Read more…