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Clarify your priority before you shoot marketing videos - is your message for you or for your audience?

After ending a 26 year marriage, selling or donating everything I owned, adopting a digital nomad lifestyle, and generally going on to re-invent my life, I felt a strong desire to help other women with their midlife struggles. I thought about starting an online community for the midlife journey. There is a beautiful way to gracefully navigate midlife and emerge renewed and excited about what remaining time you might have.

Based on my past interests and experience, I am fortunate to know that it i…

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3 Easy Ways to Find the Perfect Words for Your Marketing Video Scripts

Content strategy is simply creating a plan to distribute marketing content that attracts your target audience and resonates with their problem or need that you meet with your product or service.

So how do you know what to say?

You find out what the conversation is that is already going on in their head. You discover the exact words and phrases they are using to talk about their problem.


We want to find some quick ways to actually get into the heads of your customer about how they're thinking and t…

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Essential Video for your Business Marketing Strategy  #1: ​Testimonials!


No excuses! This is the number one type of video you can start working on today!

Testimonials: These are golden, do you know why? 


  1. ROI is fantastic - there is almost no production expense - because you are not shooting them.
  2. There is no excuse not to start on them - because you are not shooting them.
  3. They give your business “social proof”  - potential clients trust word of mouth from peers more than they do your marketing. Makes sense, no?
  4. They are highly effective, especially when done r…

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